Over the last year you may have noticed that I have been slowly changing my brand. I worked with Meredith C. Bullock who is an amazingly talented designer and business coach who has helped me define and refine my brand. With her help I have come to a deeper understanding of myself as well as what I want to do with my photography. She also helped me develop steps to take to reach my goals. Branding is not only visual but it includes how I run my business and relate to clients. I wanted my clients to know what to expect while working with me but I didn’t know how to help them understand; so that’s where Meredith came in!
To begin, Meredith sent me a Brand and Vision Guide which asked a lot of questions in order to truly understand what I do and why I doing it. There were also questions about the future and about my short term and long term goals. Once I finished the guide we met on Skype to go over my Brand and Vision Guide. Then she created a Business Vision and Brand Book that compiled my brand and my inspiration and goals in one place. It is amazing to have and refer back to whenever I want to reassess and be sure I am on track and in line with my vision.
After all of that I knew I wanted to work with Meredith to develop a marketing plan. She sent me several worksheets that really and me delve into my target market and what they like. Then we met on Skype to go over the worksheets and she put together a 90 action plan to help me launch my brand and reach my target clients. It was such a wonderful experience working with Meredith.
Here is my visual brand inspiration page:
Next she sent me sketches of many logo designs from which I chose my favorite and she created my final logo (which is now on my site). Together we also created this website which is amazing and clean. It is simple and showcases my work and my brand. Meredith was amazing to work with and she really digs deep with your to get to the bottom of who you are and where you want to be. I cannot recommend her enough!
A before image of my old site:
and after:
Leave a Reply